Raised By Snowbird: Olympic Skier Jared Goldberg Searches for Gold in Little Cottonwood Canyon

Snowbird, Utah – Jared Goldberg began skiing at Snowbird when he was just 4-years-old. His father, Don, was a ski instructor and mother, Annette, worked at the Snowbird Clinic but you could also say that he was raised by Snowbird.

“Sometimes, when I had to work, I couldn’t get a sitter for Jared,” Annette Goldberg said. “I’d bring him along, put him on skis and the lifties on Chickadee (Snowbird’s beginner lift) would act as babysitters.” 

Now Goldberg, a member of the 2014 and 2018 U.S Olympic Ski Team, and future 2022 Olympic hopeful has come full circle. He was recently named official Ambassador of Speed for Snowbird and credits his focus on the race hill to the experiences at Snowbird that instilled a life-long love of skiing. Goldberg began ski racing with the Snowbird Mighty Might program at age 6, by age 14 he was headed toward becoming an elite ski racer. 

“I started racing when I was 6-years-old,” Goldberg said, “but we had so much snow that year at Snowbird, I mostly skied powder all winter. Growing up freeriding here has given me an edge over other racers who grew up in stricter, racing only environments.” 

That, and Snowbird’s challenging terrain, have made him a fearless competitor on the race hill. “I grew up skiing steep and deep,” Goldberg said. “If you can ski Snowbird, you can ski anything on the World Cup circuit.” 

In his role at Snowbird, Goldberg will, in a sense, represent his hometown of Snowbird (although he now lives just down the canyon in Holliday, Utah) and the passion for skiing that grew out of his upbringing on Snowbird’s slopes. 

“We could think of no better envoy to the world for Snowbird than Jared,” said Snowbird General Manager Dave Fields. “We have proudly watched his success over the years and look forward to cheering Snowbird’s ‘hometown kid’ on the international stage.” 

In 2010 at 17, Goldberg earned his spot in the US Ski Team’s development program. The 2014 Olympic season was his breakout year. In addition to earning his first Olympic team slot, he finished 11th in the alpine combined and 19th in giant slalom. 

Beginning in the 2015 season, Goldberg showed consistency on the World Cup circuit, finishing regularly in the top 30. After sustaining an injury in the spring of 2016, Goldberg had an impressive comeback in 2017 and started the 2018 season off even stronger, grabbing ninth on the Saslong in Val Gardena’s classic downhill, and three more top 20 results in Bormio and Wengen. 

For media information, please contact Snowbird Communications Manager Brian Brown at 801.891.3496 or bbrown@snowbird.com.

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Media Contact:
Brian Brown
Snowbird Communications Manager
801.891.3496, bbrown@snowbird.com