Snowbird Names Sarah Sherman as New Communications Manager

Snowbird, UT – As the 2020-21 Winter Season approaches, Snowbird announced today the appointment of Sarah Sherman as Communications Manager. In this role, she will work within the marketing team to oversee the resort’s public and media relations, communications and more.

“I am looking forward to the addition of Sarah to our team,” said Director of Marketing, Tess Hobbs. “Her fresh insights as well as proven dedication to the snowsports industry will be invaluable as we head into a season filled with new challenges.”

Originally from Los Angeles, Sherman began her career as a Snow Reporter at Mammoth Mountain after graduating from the University of Southern California with a degree in Communications. Since then, she has spent time working as the Social Media Coordinator at FREESKIER Magazine, Program and Communications Manager at Windells Camp and, most recently, the Communications and Content Manager at Sierra-at-Tahoe. Sherman now lives in Salt Lake City and will begin her new role immediately.

“I couldn’t be more excited for the opportunity to work with the incredible team here at Snowbird,” Sherman said. “The resort has an impressive legacy, and I look forward to learning about and sharing in that history.”

Averaging more than 500 inches of annual snowfall and conveniently located just 29 miles from Salt Lake City International Airport, Snowbird is North America’s most accessible alpine resort destination. For media information please contact Snowbird Communications Manager Sarah Sherman at or 801.891.3496.

Media Contact:
Sarah Sherman
Communications Manager

Snowbird Names Sarah Sherman as New Communications Manager—