Subaru Winterfest Brings Music, Food and Adventure in 2020

Camden, NJ – December 18, 2019 – Subaru of America, Inc. announced today the return of Subaru WinterFest presented by Harman Kardon®, the automaker’s highly anticipated, music and lifestyle tour offering one-of-a-kind experiences for winter warriors across the country. Featuring weekend stops at nine of the nation’s top mountain resorts, the 2020 Subaru WinterFest tour will feature live music, complimentary snacks and refreshments, dog activities (at select resorts), daily giveaways and gear demos to create a truly unique experience for outdoor enthusiasts and Subaru owners alike. To eliminate and divert waste from landfills, the automaker will again implement green event practices including expanded recycling collection with TerraCycle® and waste reduction education with Leave No Trace Center for Outdoor Ethics.

In partnership with POWDR, one of the last family-owned adventure lifestyle companies with multiple mountain resort destinations, each stop on the Subaru WinterFest tour will include live music sponsored by Harman Kardon® , the premium audio partner for Subaru vehicles. Subaru WinterFest will include shows from national touring bluegrass, indie and Americana bands such as Shakey Graves , Billy Strings , The Infamous Stringdusters , Railroad Earth , The Lil Smokies , Fruition and more.

Attendees are encouraged to demo the latest gear from top brands such as Nordica , Lib Tech , SHRED , Thule  and other partners offering daily giveaways on-site. Mountain-goers are invited to play lawn games, relax in hammocks, or warm up at upgraded hangout zones with fire pits by Solo Stove while enjoying winter comforts from Chocolove , KIND Healthy Snacks , La Colombe Coffee Roasters , and SMASHMALLOW . The latest Subaru vehicles will also be on hand for exploration including the all-new 2020 Outback .

Through dynamic programming executed by POWDR’s experiential marketing team, weekend guests are encouraged to engage with experts and like-minded adventure seekers – making time off the slopes just as exciting as on them. In addition to guest activities, Subaru owners are invited to partake in the “Subaru Weekend Takeover” featuring special experiences for Subaru owners such as exclusive mountain gondola rides, tram jam sessions, intimate backcountry YURT concerts, and much more. Subaru owners will also receive VIP parking and special gifts (while supplies last).

“Subaru has long been known for its all-wheel-drive vehicles that help power skiers and snowboarders to countless winter adventures,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America Inc. “We are delighted to once again help winter warriors seize the snow days and enjoy a memorable experience at the nation’s top mountain resorts.”

The Subaru WinterFest will be coming to Snowbird March 6 - 8. For more information on Subaru WinterFest please visit the Snowbird Events Calendar or and follow #SubaruWinterFest.

Press Release Contact:
Diane Anton
Subaru of America, Inc.

For media information, please contact Snowbird Communications Manager Brian Brown at  801.891.3496  or  .

Subaru Winterfest Brings Music, Food and Adventure in 2020—