Utah's Original Oktoberfest Roars Into Action

Snowbird, Utah – On Saturday, Aug. 17, the 47th Snowbird Oktoberfest begins the first of 10 weekends of Bavarian celebration through Sunday, Oct. 20. This year’s Oktoberfest will feature a new attraction: Scenic autumn-color helicopter tours of Little Cottonwood Canyon from Snowbird’s heli-skiing partner Powderbird.

“Snowbird has put their heart and soul into this event for the last 46 years, we are proud to once again host one of Utah’s longest running cultural celebrations,” said Snowbird General Manager Dave Fields. “This year we are adding some thrilling additions such as helicopter tours and a newly remodeled Oktoberfest Halle.”

The first three weekends of Oktoberfest feature three special events.

  • Aug. 17: Salty Saints Social Club and Facial Hair Society Beard and Moustache Competition
  • Aug. 24: Third Annual Snowbird Bratwurst Eating Championship
  • Aug. 31 – Sept. 2: Grand Oktoberfest Procession 

Admission to Oktoberfest is free. Hours are noon to 6 p.m. On the first two weekends, (Aug. 17–18, 24–25) Snowbird is offering free Aerial Tram rides to active and past military personnel and their families. Military personnel can present their military identification to the ticket office on the Plaza Deck.

The entire festival will include a variety of summer activities for all ages. The Aerial Tram will be open for scenic rides throughout and alphorns play daily on weekends atop Hidden Peak at 3 p.m. The Summit, located at 11,000 feet atop Hidden Peak, will be serving authentic Bavarian food and drink alongside the beautiful scenery of the Wasatch Mountains. Other activities include the Woodward WreckTangle, Vertical Drop, Alpine Slide, Mountain Coaster, Summer Tubing, Climbing Wall, Bungee Trampolines, Ropes Course, and Kids’ Inflatables. Mountain biking and hiking options are also available.

Family-Friendly Beard and Moustache Competition

The Salty Saints Social Club and Facial Hair Society, a Utah-based non-profit group, will present a beard and moustache competition at Snowbird on Saturday, Aug. 17. Registration begins at noon and the competition begins at 2 p.m. Competitors of all ages are invited join. Eleven categories will ultimately be judged including long beards, freestyle beards, and the build-a-beard competition for the kids and eight others. All proceeds from the beard competition will benefit the Wasatch Adaptive Sports program at Snowbird. Wasatch Adaptive Sports provides entry-level through advanced instruction of winter and summer recreational pursuits for individuals with adaptive needs and their families.

Bratwurst Eating Championship

The world’s top competitive eaters will gather Saturday, Aug. 24, for the Third Annual Snowbird Bratwurst Eating Championship. This grueling battle between man and woman and tubular Germanic meats is sanctioned by Major League Eating and begins at 1:45 p.m. in the Snowbird Oktoberfest Halle. At last year’s event, Geoffrey Esper won by eating 33, 4.5-ounce brats in 10 minutes. Gideon Oji’s world-record setting 2017 win with 34 brats still remains the mark to beat.

Grand Oktoberfest Procession

The Grand Oktoberfest Procession on Labor Day weekend follows the tradition of The Grand Entry of the Breweries in Munich, Germany. Snowbird’s procession is a festive march to the Oktoberfest Halle stage featuring a parade of musicians and dancers. All are welcome to join. 

Scenic Helicopter Tours

Starting on Saturday, Aug. 31, the four-passenger flights will take guests up above Little Cottonwood canyon and offer stunning views of the fall colors and Central Wasatch Range. Reservations can be made at the Snowbird Activities Center in person on the third floor of the Snowbird Center or by phone (801-933-2222). Four passengers are required for each flight. Tickets for this bucket-list adventure are $250 per person and available for all ages. The flights will run on Saturdays and Sundays from 11 a.m. to 6 p.m. and leave from the Powderbird helipad on the Alta Bypass Road.

Chickadee Stage

Local bands will play on the Chickadee Stage every day of Oktoberfest through Oct. 13 from 2 -5 p.m., weather permitting.

Averaging more than 500 inches of annual snowfall and conveniently located just 29 miles from Salt Lake City International Airport, Snowbird is North America’s most accessible alpine resort destination. For media information please contact Snowbird Communications Manager Brian Brown at  bbrown@snowbird.com  or 801.891.3496
Media Contact:
Brian Brown
Snowbird Communications Manager

Utah's Original Oktoberfest Roars Into Action—


Special Events