Snowbird Expands 2021-22 Season Community Give-Back Program

Snowbird, Utah – As part of Snowbird’s commitment to Play Forever, the resort is pleased to announce the continuation of Play Forever Wednesdays (formerly Play It Forward Wednesdays), a give-back program taking place weekly from January 5-April 27, 2022. As part of the program, Snowbird will donate $5 of every ticket purchased online or at the ticket window for qualifying dates to participating non-profit organizations, chosen based upon their commitment to increasing participation in the outdoors, protecting the environment or providing local relief.

“Last season Snowbird donated almost $14,000 through this program, which only spanned from mid-February to April,” said Snowbird President and General Manager Dave Fields. “Our hope is that by expanding the program this season to include more dates and more non-profits, we can continue to bolster and support our local community and environment while welcoming newcomers to our sport.”

The Play Forever Wednesdays program was developed through Snowbird’s corporate responsibility commitment, Play Forever, which aims to protect the environment and support Snowbird’s community. Proceeds are donated through the Snowbird Play Forever Fund, which has given almost $150,000 in donations to local and national organizations such as Protect Our Winters, Breathe Utah, Wasatch Adaptive Sports, Utah Food Bank, SOS Outreach, High Fives Foundation and more since its inception in 2020. Other Play Forever initiatives include participation in Ski Utah’s Discover Winter program, which works to introduce 200 people of color and diverse backgrounds to winter sports, the annual Little Cottonwood Canyon Cleanup Day, a composting program at the resort and much more.

The dates for upcoming Play Forever Wednesdays and the participating non-profits are:

January and February – Increasing Participation

• January 5: Wasatch Adaptive Sports
• January 12: High Fives Foundation
• January 19: SOS Outreach
• January 26: The Chill Foundation - Salt Lake City
• February 2: Snowbird Sports Education Foundation
• February 9: SheJumps
• February 16: National Brotherhood of Skiers
• February 23: Save A Brain

March – Protecting the Environment

• March 2: Cottonwood Canyons Foundation
• March 9: TreeUtah
• March 16: Wasatch Graffiti Busters
• March 23: Utah Clean Cities Coalition
• March 30: Utah Climate Action

April – Providing Local Relief

• April 6: Wasatch Backcountry Rescue
• April 13: Utah Food Bank
• April 20: Friends of Hidden Peak
• April 27: Utah Avalanche Center

For more information on Snowbird’s Play Forever initiatives, or to donate to the Snowbird Play Forever Fund directly, visit: https://www.snowbird.com/play-forever.

About Snowbird

Averaging more than 500 inches of snowfall a year, Snowbird is celebrating 50 years as North America’s most accessible alpine resort destination. Located just 29 miles from Salt Lake City International Airport, Snowbird provides year-round big mountain experiences at the top of Utah through its iconic Aerial Tram and 2,500 acres of legendary terrain. Snowbird is a part of POWDR, a family owned and operated adventure lifestyle company. For more information, conditions, events and more, visit snowbird.com.

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Media Contact:
Sarah Sherman
Communications Manager
801.891.3496, ssherman@snowbird.com