Media Guidelines

Covering Snowbird? Start here.

When it comes to Snowbird, there’s a lot to tell. Just 30 minutes from Salt Lake City International Airport, Snowbird boasts 2,500 acres of big mountain terrain, blanked in an average of 500” of snow annually. We recommend downloading our Summer Media Kit, filled with helpful facts and figures to get you started.

Summer Media Kit

Facts & figures about Snowbird.

Experience the Bird.

Want to experience the Bird for yourself? We love hosting media when we can. To arrange a trip to Snowbird, please contact Sarah Sherman, Communications Manager, at Please note, your call or email must be at least 48 hours prior to your arrival and depends on availability. Snowbird does not provide complimentary media tickets during holiday periods, and we highly recommend scheduling your trip mid-week.

Please include the following in your email:

  • Purpose of your visit.
  • Description of the story you are working on and the targeted media outlet.
  • If it is a digital story, we love receiving data on your reach, engagement, etc.
  • Letter of assignment from editor of targeted media outlet.
  • Estimated date and time of your arrival.

Please note:

Any individual or organization wanting to engage in photography or filming on Snowbird property for broadcast, public dissemination or commercial usage of any type needs advance permission. Contact Sarah Sherman, Communications Manager, at to start the process.

Complimentary lift passes will be issued to writers on assignment, on-air radio and TV announcers on assignment, editors directly responsible for publishing Snowbird coverage and photographers on assignment. Sorry, children, spouses and other guests not on assignment are not included.

Complimentary lift passes will only be issued to freelance photographers or writers on direct assignment from a specific publication. A 48-hour advance notice, in writing, is required from the publication to verify the assignment.

Photo & Video

Need a photo or video to spice up your story? We’re happy to share. Snowbird has an extensive library of photos and video available for members of the press or media. Please credit Snowbird in all usage instances. If you can’t find something that fits your needs, below, feel free to send us an email.


Ad-free, high-quality and embeddable access to the Snowbird webcams is available for qualifying media outlets. For access, please send an email to Sarah Sherman, Communications Manager, with your name, outlet you work for and details on how you would like to use the footage.

Contact Us

Sarah Sherman
Communications Manager

Media Resources

Sarah Sherman
Communications Manager

The latest news at Snowbird
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Directions & trail maps
Facts & stats about Snowbird
9385 S. Snowbird Center Dr.
Snowbird, UT 84092-9000