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Media Inquiries
For photo/video assets, interview requests, photo/videoshoot approval and information regarding media visits, check out our media inquiry page or contact our Communications Manager, Sarah Sherman, at 801.891.3496 or ssherman@snowbird.com. 48-hour advance notice is required.
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Press Releases
New for the 2023-24 Snowbird Season, All Adult Summit Season Passes will come with 1 Kids Freeloader Pass for anyone 18 and under.
Publish Date 03/23/2023
Category Announcements
With Skiing and Riding through at least Memorial Day, Snowbird Will Host a Woodward Mountain Park and the Woodward Peace Park Championships.
Publish Date 03/15/2023
Category Special Events
Snowbird Welcomes a New Communications Manager and Coordinator.
Publish Date 03/03/2023
Category Announcements
Snowbird is scheduled to open early due to recent storm cycles which have produced a 67-inch base.
Publish Date 11/10/2022
Category Announcements
The opening of the new Tram cabins is a historic day for skiing and for Utah.
Publish Date 11/23/2022
Category Resort Upgrades
Fast Tracks upgrade provides guests with expedited access to skiing and riding.
Publish Date 12/15/2022
Category Announcements
Snowbird's new red Tram cabin is installed. The new Trams will be operational for early-season skiing and riding.
Publish Date 11/07/2022
Category Announcements
Snowbird scheduled to open winter season on November 30, 2022.
Publish Date 10/05/2022
Category Announcements
Snowbird and Nokian Tyres launch Buy A Pass. Plant A Tree. Play Forever. to inspire environmental action and mitigate carbon emissions. Trees will be planted for 2022/23 Season Passes purchased prior to and during September.
Publish Date 09/24/2022
Category Announcements
Snowbird to celebrate one of Utah’s longest-running cultural festivals.
Publish Date 07/27/2022
Category Announcements
Snowbird to celebrate 50th summer with summer activities kicking off June 18, 2022.
Publish Date 06/09/2022
Category Announcements
Snowbird releases season pass options. 2022-23 Passholders may choose between 3 passes and a payment plan.
Publish Date 03/30/2022
Category Announcements
The new Snowbird tram cabins will feature a summer rooftop balcony and glass floor panels.
Publish Date 03/01/2022
Category Resort Upgrades
A portion of ticket sales on select dates will be donated to participating non-profits.
Publish Date 01/11/2022
Category Announcements
Snowbird opens for the 50th season with giveaways, tunes, top-to-bottom skiing and more scheduled for December 1, 2021.
Publish Date 11/29/2021
Category Announcements
Highlights Include New Fast Tracks Express Lanes and Improved Snow Safety.
Publish Date 10/11/2021
Category Resort Upgrades
The highly-anticipated Oktoberfest event will run weekends and holidays, August 14 - October 17.
Publish Date 08/10/2021
Category Announcements
The only of its kind in North America, Snowbird Power Systems will supply up to 100% of the resort's power.
Publish Date 06/28/2021
Category Environment
Summer activities kick off June 19, 2021, with 18 Family-friendly options at Snowbird.
Publish Date 06/14/2021
Category Announcements
The show opens May 6 at Snowbird and features works from local artist Lamont Joseph White.
Publish Date 05/04/2021
Category Announcements
The Award Was Presented by Wasatch Adaptive Sports to Bonar During the Annual HGGC Steve Young Ski Classic.
Publish Date 04/09/2021
Category Announcements
Bounous, at 95, is believed to be the oldest helicopter skier on record.
Publish Date 04/07/2021
Category Announcements
Snowbird’s 50th Season to Unveil New Pass Benefits, Simplified Payment Plan, Free 2021 Spring Access, New Parking Options and New Flex-4 Tix.
Publish Date 03/30/2021
Category Announcements
The Apparel Line is Available at Both the Utah Jazz Team Store and Snowbird.
Publish Date 03/19/2021
Category Announcements
POWDR & Subaru extend longstanding partnerships to provide mountain resort guests and Subaru owners with unforgettable adventures.
Publish Date 02/24/2021
Category Announcements
As part of Play It Forward Wednesdays, a portion of ticket sales from the give-back program will be donated to local charities.
Publish Date 02/11/2021
Category Special Events
Health and safety will be top of mind as the season kicks off Monday, November 30.
Publish Date 11/27/2020
Category Announcements
The Snowbird app features chairlift wait times, mountain updates, conditions and more
Publish Date 11/19/2020
Category Announcements
Snowbird is focused on protecting the wellbeing of those who live, work, stay and play at Snowbird, and are doing everything we can to ensure a fun, full season.
Publish Date 11/17/2020
Category Announcements
As Communications Manager, Sarah will oversee the resort's public and media relations, communications and more.
Publish Date 11/16/2020
Category Announcements
Parking reservations available Nov. 9 with Opening Day Nov. 30; Snowbird guests Can plan with confidence, have plenty of space to ski and ride.
Publish Date 10/30/2020
Category Announcements
Levi Thorn joins the Snowbird team as Lodging Director to oversee the resort's lodging locations.
Publish Date 10/29/2020
Category Announcements
Opening day in scheduled for November 30. Snowbird is ready for a safe return to skiing & riding.
Publish Date 09/18/2020
Category Announcements
Snowbird announces cancellation of 2020 Oktoberfest. Snowbird continues on-mountain activities; offers new dining option for fall getaways.
Publish Date 08/03/2020
Category Announcements
Snowbird Passholder Promise Expands to Include COVID-19-related Interruption Coverage for Season Passholders.
Publish Date 07/13/2020
Category Announcements
Snowbird Strengthens Support of Local Community With Launch of Play It Forward. Play It Forward’s immediate focus is COVID-19 Pandemic Relief through $100,000 Donation to Utah Food Bank.
Publish Date 07/08/2020
Category Announcements
Little Cottonwood Canyon Resort limiting attendance, implementing comprehensive safety protocols for summer operations.
Publish Date 06/04/2020
Category Announcements
Snowbird Announces New Passholder Promise to Address COVID-19 Impact on 2019/20 Season and Provide Assurances for 2020/21 Season.
Publish Date 05/13/2020
Category Announcements
Ian Russell joins the Snowbird leadership team as newly appointed Director of Finance.
Publish Date 04/23/2020
Category Announcements
Operations at Snowbird to resume dependent on the situation with COVID-19.
Publish Date 03/21/2020
Category Announcements
On-Mountain operations have been suspended from March 15 - March 22, during which time we will continue to monitor the situation and reassess our approach for the rest of the season.
Publish Date 03/14/2020
Category Announcements
On sale Mar. 20, the Superior Pass provides unlimited skiing/riding at Snowbird plus access to 36 alpine destinations across the globe with Ikon Base Pass.
Publish Date 03/05/2020
Category Announcements
Automaker’s one-of-a-kind tour features live music, gear demos, daily giveaways, Subaru owner perks and more.
Publish Date 12/18/2019
Category Announcements
Snowbird reaches 300 Inches of snowfall during first 46 days of operation.
Publish Date 01/14/2020
Category Announcements
Snowbird is honored to host Highly Decorated, a tree lighting ceremony and fundraiser to honor and benefit Veterans and Active Military with disabilities.
Publish Date 12/11/2019
Category Special Events
Top Competitive Eaters to Converge at Snowbird to Win $4,000 in Prize Money.
Publish Date 08/19/2019
Category Special Events
With the start of Oktoberfest, Snowbird adds scenic helicopter tours of Little Cottonwood Canyon to activities lineup.
Publish Date 08/19/2019
Category Special Events
Snowbird is excited to announce the appointment of Tess Hobbs as Director of Marketing where she will oversee the resort’s advertising, branding, events, communications and partnerships.
Publish Date 08/05/2019
Category Announcements
Father's Day weekend includes skiing, Brewfest, summer activities and a brunch.
Publish Date 06/11/2019
Category Announcements
Hilary Arens lauded for Initiatives to Reduce the ’Bird’s Carbon Footprint
Publish Date 05/29/2019
Category Announcements
The Woodward WreckTangle expands this year with new locations, features and the World's Fastest Ninja competition.
Publish Date 05/23/2019
Category Announcements
Bob Bonar is presented with the Lifetime Achievement Award by the NSAA for his dedication to public lands stewardship, stakeholder relations and sustainability, all while helping build Snowbird into one of America’s great ski destinations.
Publish Date 05/03/2019
Category Announcements
Ski industry veteran, Peter “Mongo” Schory, makes lasting imprint on snow safety.
Publish Date 01/24/2019
Category Announcements
Snowbird will commence operations on Saturday for the longest season in Utah. Snowbird is opening on Saturday, Nov. 24, for the start of the 2018/19 ski season. Snowbird will operate three chairlifts on the inaugural day of the season; Gadzoom, Mid-Gad, and Chickadee. Snowmaking operations at Snowbird have been aided by optimal low overnight temperatures in the last 10 days, allowing for ski terrain to open during the Thanksgiving holiday weekend.
Publish Date 11/20/2018
Category Announcements
Snowbird announced today the Oct. 26, 2018 retirement of Bob Bonar, Snowbird’s President and CEO, Tom Jones, Senior Vice President/CFO and Jerry Giles, Director of Village Operations, and the appointment of Dave Fields as President and General Manager.
Publish Date 09/26/2018
Category Announcements
Snowbird to reward guests with free tram rides for Utah Food Bank donations. Last year’s effort provided 13,874 meals for Utah children and families.
Publish Date 10/26/2018
Category Announcements
One of the longest continuous cultural events in the Beehive State, Military families ride the Aerial Tram for free during the first two weekends.
Publish Date 08/09/2018
Category Announcements
Goldberg recently crowned Snowbird’s Ambassador of Speed.
Publish Date 08/03/2018
Category Announcements
Test your athletic and balance skills in a unique ninja obstacle challenge.
Publish Date 05/31/2018
Category Announcements
Powder Skiing Pioneer Realized Dream of Opening Snowbird in 1971.
Publish Date 01/30/2018
Category Announcements
Welcome to the New Standard in Passes. One Pass. 23 Destinations.
Publish Date 01/25/2018
Category Announcements
Last year’s effort provided 11,800 meals for Utah children and families.
Publish Date 10/20/2017
Category Announcements
Snowbird, home to Utah’s only alpine Aerial Tram, now offers a trifecta of 2017-18 season pass options with the most benefits in all of Utah including zero blackout dates, Wasatch Benefit Program, free UTA ski bus service and more.
Publish Date 07/06/2017
Category Announcements
Snowbird announced today that Dave Fields has been named General Manager and Chief Operating Officer of the Utah resort. In his 17 years at Snowbird, Fields has held positions in public relations, marketing and, for the last seven years, operations.
Publish Date 07/06/2017
Category Announcements
Celebrate the official start to summer with a trifecta of resort events offering craft brew beer, Snowbird summer activities, and Tram accessed skiing and snowboarding.
Publish Date 05/31/2017
Category Announcements
Snowbird Ski and Summer Resort is opening parts of Gad Valley on Saturday, Nov. 26, for the start of the 2016/17 ski season.
Publish Date 11/24/2016
Category Announcements
Snowbird Ski and Summer Resort will join the Salt Lake Climbers Alliance on Saturday, November, 12, in lower Little Cottonwood Canyon to help clean up graffiti vandalism on certain rock formations often used by rock climbersas well as surrounding areas.
Publish Date 11/10/2016
Category Announcements
Continuing its tradition of providing free Aerial Tram rides while helping Utah’s hungry, Snowbird Ski and Summer Resort announces dates for the annual Customer Appreciation Days Event.
Publish Date 10/20/2016
Category Special Events
Brewfest takes place over Father’s Day Weekend offering craft brew beer, live music, and Snowbird Summer Activities
Publish Date 06/10/2016
Category Special Events
New chairlifts and a gondola outfitted with zip lines are planned for Mineral Basin and Mary Ellen Gulch
Publish Date 04/08/2016
Category Announcements