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Media & Press Releases

📰 Stay up to date on the latest news at The Bird.

Media Inquiries

For photo/video assets, interview requests, photo/videoshoot approval and information regarding media visits, check out our media inquiry page or contact our Communications Manager, Sarah Sherman, at 801.891.3496 or ssherman@snowbird.com. 48-hour advance notice is required.

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Press Releases

New for the 2023-24 Snowbird Season, All Adult Summit Season Passes will come with 1 Kids Freeloader Pass for anyone 18 and under.
Publish Date  03/23/2023
Category  Announcements
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With Skiing and Riding through at least Memorial Day, Snowbird Will Host a Woodward Mountain Park and the Woodward Peace Park Championships.
Publish Date  03/15/2023
Category  Special Events
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Snowbird Welcomes a New Communications Manager and Coordinator.
Publish Date  03/03/2023
Category  Announcements
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Snowbird is scheduled to open early due to recent storm cycles which have produced a 67-inch base.
Publish Date  11/10/2022
Category  Announcements
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The opening of the new Tram cabins is a historic day for skiing and for Utah.
Publish Date  11/23/2022
Category  Resort Upgrades
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Fast Tracks upgrade provides guests with expedited access to skiing and riding.
Publish Date  12/15/2022
Category  Announcements
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Snowbird's new red Tram cabin is installed. The new Trams will be operational for early-season skiing and riding.
Publish Date  11/07/2022
Category  Announcements
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Snowbird scheduled to open winter season on November 30, 2022.
Publish Date  10/05/2022
Category  Announcements
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Snowbird and Nokian Tyres launch Buy A Pass. Plant A Tree. Play Forever. to inspire environmental action and mitigate carbon emissions. Trees will be planted for 2022/23 Season Passes purchased prior to and during September.
Publish Date  09/24/2022
Category  Announcements
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Snowbird to celebrate one of Utah’s longest-running cultural festivals.
Publish Date  07/27/2022
Category  Announcements
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Snowbird to celebrate 50th summer with summer activities kicking off June 18, 2022.
Publish Date  06/09/2022
Category  Announcements
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Snowbird releases season pass options. 2022-23 Passholders may choose between 3 passes and a payment plan.
Publish Date  03/30/2022
Category  Announcements
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The new Snowbird tram cabins will feature a summer rooftop balcony and glass floor panels.
Publish Date  03/01/2022
Category  Resort Upgrades
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A portion of ticket sales on select dates will be donated to participating non-profits.
Publish Date  01/11/2022
Category  Announcements
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Snowbird opens for the 50th season with giveaways, tunes, top-to-bottom skiing and more scheduled for December 1, 2021.
Publish Date  11/29/2021
Category  Announcements
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Highlights Include New Fast Tracks Express Lanes and Improved Snow Safety.
Publish Date  10/11/2021
Category  Resort Upgrades
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The highly-anticipated Oktoberfest event will run weekends and holidays, August 14 - October 17.
Publish Date  08/10/2021
Category  Announcements
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The only of its kind in North America, Snowbird Power Systems will supply up to 100% of the resort's power.
Publish Date  06/28/2021
Category  Environment
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Summer activities kick off June 19, 2021, with 18 Family-friendly options at Snowbird.
Publish Date  06/14/2021
Category  Announcements
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The show opens May 6 at Snowbird and features works from local artist Lamont Joseph White.
Publish Date  05/04/2021
Category  Announcements
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The Award Was Presented by Wasatch Adaptive Sports to Bonar During the Annual HGGC Steve Young Ski Classic.
Publish Date  04/09/2021
Category  Announcements
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Bounous, at 95, is believed to be the oldest helicopter skier on record.
Publish Date  04/07/2021
Category  Announcements
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Snowbird’s 50th Season to Unveil New Pass Benefits, Simplified Payment Plan, Free 2021 Spring Access, New Parking Options and New Flex-4 Tix.
Publish Date  03/30/2021
Category  Announcements
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The Apparel Line is Available at Both the Utah Jazz Team Store and Snowbird.
Publish Date  03/19/2021
Category  Announcements
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POWDR & Subaru extend longstanding partnerships to provide mountain resort guests and Subaru owners with unforgettable adventures.
Publish Date  02/24/2021
Category  Announcements
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As part of Play It Forward Wednesdays, a portion of ticket sales from the give-back program will be donated to local charities.
Publish Date  02/11/2021
Category  Special Events
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Health and safety will be top of mind as the season kicks off Monday, November 30.
Publish Date  11/27/2020
Category  Announcements
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The Snowbird app features chairlift wait times, mountain updates, conditions and more
Publish Date  11/19/2020
Category  Announcements
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Snowbird is focused on protecting the wellbeing of those who live, work, stay and play at Snowbird, and are doing everything we can to ensure a fun, full season.
Publish Date  11/17/2020
Category  Announcements
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As Communications Manager, Sarah will oversee the resort's public and media relations, communications and more.
Publish Date  11/16/2020
Category  Announcements
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Parking reservations available Nov. 9 with Opening Day Nov. 30; Snowbird guests Can plan with confidence, have plenty of space to ski and ride.
Publish Date  10/30/2020
Category  Announcements
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Levi Thorn joins the Snowbird team as Lodging Director to oversee the resort's lodging locations.
Publish Date  10/29/2020
Category  Announcements
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Opening day in scheduled for November 30. Snowbird is ready for a safe return to skiing & riding.
Publish Date  09/18/2020
Category  Announcements
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Snowbird announces cancellation of 2020 Oktoberfest. Snowbird continues on-mountain activities; offers new dining option for fall getaways.
Publish Date  08/03/2020
Category  Announcements
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Snowbird Passholder Promise Expands to Include COVID-19-related Interruption Coverage for Season Passholders.
Publish Date  07/13/2020
Category  Announcements
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Snowbird Strengthens Support of Local Community With Launch of Play It Forward. Play It Forward’s immediate focus is COVID-19 Pandemic Relief through $100,000 Donation to Utah Food Bank.
Publish Date  07/08/2020
Category  Announcements
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Little Cottonwood Canyon Resort limiting attendance, implementing comprehensive safety protocols for summer operations.
Publish Date  06/04/2020
Category  Announcements
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Snowbird Announces New Passholder Promise to Address COVID-19 Impact on 2019/20 Season and Provide Assurances for 2020/21 Season.
Publish Date  05/13/2020
Category  Announcements
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Ian Russell joins the Snowbird leadership team as newly appointed Director of Finance.
Publish Date  04/23/2020
Category  Announcements
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Operations at Snowbird to resume dependent on the situation with COVID-19.
Publish Date  03/21/2020
Category  Announcements
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On-Mountain operations have been suspended from March 15 - March 22, during which time we will continue to monitor the situation and reassess our approach for the rest of the season.
Publish Date  03/14/2020
Category  Announcements
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On sale Mar. 20, the Superior Pass provides unlimited skiing/riding at Snowbird plus access to 36 alpine destinations across the globe with Ikon Base Pass.
Publish Date  03/05/2020
Category  Announcements
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Automaker’s one-of-a-kind tour features live music, gear demos, daily giveaways, Subaru owner perks and more.
Publish Date  12/18/2019
Category  Announcements
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Snowbird reaches 300 Inches of snowfall during first 46 days of operation.
Publish Date  01/14/2020
Category  Announcements
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Snowbird is honored to host Highly Decorated, a tree lighting ceremony and fundraiser to honor and benefit Veterans and Active Military with disabilities.
Publish Date  12/11/2019
Category  Special Events
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Top Competitive Eaters to Converge at Snowbird to Win $4,000 in Prize Money.
Publish Date  08/19/2019
Category  Special Events
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With the start of Oktoberfest, Snowbird adds scenic helicopter tours of Little Cottonwood Canyon to activities lineup.
Publish Date  08/19/2019
Category  Special Events
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Snowbird is excited to announce the appointment of Tess Hobbs as Director of Marketing where she will oversee the resort’s advertising, branding, events, communications and partnerships.
Publish Date  08/05/2019
Category  Announcements
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Father's Day weekend includes skiing, Brewfest, summer activities and a brunch.
Publish Date  06/11/2019
Category  Announcements
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Hilary Arens lauded for Initiatives to Reduce the ’Bird’s Carbon Footprint
Publish Date  05/29/2019
Category  Announcements
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The Woodward WreckTangle expands this year with new locations, features and the World's Fastest Ninja competition.
Publish Date  05/23/2019
Category  Announcements
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Bob Bonar is presented with the Lifetime Achievement Award by the NSAA for his dedication to public lands stewardship, stakeholder relations and sustainability, all while helping build Snowbird into one of America’s great ski destinations.
Publish Date  05/03/2019
Category  Announcements
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Ski industry veteran, Peter “Mongo” Schory, makes lasting imprint on snow safety.
Publish Date  01/24/2019
Category  Announcements
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Snowbird will commence operations on Saturday for the longest season in Utah. Snowbird is opening on Saturday, Nov. 24, for the start of the 2018/19 ski season. Snowbird will operate three chairlifts on the inaugural day of the season; Gadzoom, Mid-Gad, and Chickadee. Snowmaking operations at Snowbird have been aided by optimal low overnight temperatures in the last 10 days, allowing for ski terrain to open during the Thanksgiving holiday weekend.
Publish Date  11/20/2018
Category  Announcements
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Snowbird announced today the Oct. 26, 2018 retirement of Bob Bonar, Snowbird’s President and CEO, Tom Jones, Senior Vice President/CFO and Jerry Giles, Director of Village Operations, and the appointment of Dave Fields as President and General Manager.
Publish Date  09/26/2018
Category  Announcements
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Snowbird to reward guests with free tram rides for Utah Food Bank donations. Last year’s effort provided 13,874 meals for Utah children and families.
Publish Date  10/26/2018
Category  Announcements
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One of the longest continuous cultural events in the Beehive State, Military families ride the Aerial Tram for free during the first two weekends.
Publish Date  08/09/2018
Category  Announcements
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Goldberg recently crowned Snowbird’s Ambassador of Speed.
Publish Date  08/03/2018
Category  Announcements
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Test your athletic and balance skills in a unique ninja obstacle challenge.
Publish Date  05/31/2018
Category  Announcements
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Powder Skiing Pioneer Realized Dream of Opening Snowbird in 1971.
Publish Date  01/30/2018
Category  Announcements
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Welcome to the New Standard in Passes. One Pass. ​23 ​ Destinations.
Publish Date  01/25/2018
Category  Announcements
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Last year’s effort provided 11,800 meals for Utah children and families.
Publish Date  10/20/2017
Category  Announcements
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Snowbird, home to Utah’s only alpine Aerial Tram, now offers a trifecta of 2017-18 season pass options with the most benefits in all of Utah including zero blackout dates, Wasatch Benefit Program, free UTA ski bus service and more.
Publish Date  07/06/2017
Category  Announcements
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Snowbird announced today that Dave Fields has been named General Manager and Chief Operating Officer of the Utah resort. In his 17 years at Snowbird, Fields has held positions in public relations, marketing and, for the last seven years, operations.
Publish Date  07/06/2017
Category  Announcements
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Celebrate the official start to summer with a trifecta of resort events offering craft brew beer, Snowbird summer activities, and Tram accessed skiing and snowboarding.
Publish Date  05/31/2017
Category  Announcements
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Snowbird Ski and Summer Resort is opening parts of Gad Valley on Saturday, Nov. 26, for the start of the 2016/17 ski season.
Publish Date  11/24/2016
Category  Announcements
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Snowbird Ski and Summer Resort will join the Salt Lake Climbers Alliance on Saturday, November, 12, in lower Little Cottonwood Canyon to help clean up graffiti vandalism on certain rock formations often used by rock climbersas well as surrounding areas.
Publish Date  11/10/2016
Category  Announcements
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Continuing its tradition of providing free Aerial Tram rides while helping Utah’s hungry, Snowbird Ski and Summer Resort announces dates for the annual Customer Appreciation Days Event.
Publish Date  10/20/2016
Category  Special Events
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Brewfest takes place over Father’s Day Weekend offering craft brew beer, live music, and Snowbird Summer Activities
Publish Date  06/10/2016
Category  Special Events
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New chairlifts and a gondola outfitted with zip lines are planned for Mineral Basin and Mary Ellen Gulch
Publish Date  04/08/2016
Category  Announcements
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