Snowbird Enters Its Third Season of Community Giveback Through Play Forever Wednesdays

Snowbird, Utah – As part of Snowbird’s commitment to Play Forever, a program that invests in community- and environmentally-oriented initiatives to build a more resilient world for future generations, Play Forever Wednesdays will continue for the 2023-24 season. Through this weekly giveback program, Snowbird will continue to donate $5 of every lift ticket sold on Wednesdays from December 6, 2023 through April 24, 2024, to an array of non-profits focused on increasing participation in the outdoors, protecting the environment and providing local relief. 

New for the 2023-24 season, Snowbird has moved to a grant-style application process, furthering the reach of the Play Forever funds by extending the opportunity to organizations that may not have previously participated. Each organization is guaranteed to receive at least $2,000. New organizations for the 2023-24 season include Alta Community Enrichment, Comunidades Unidas/Communities United, University of Utah Backcountry Squatters, Swaners Preserve & EcoCenter, SheJumps, Housing Connect Fund, Recycle Utah, Utah Clean Air and Maliheh Free Clinic. 

“Play Forever Wednesdays play a critical role in Snowbird’s commitment to a better future. By offering a grant-style application process that connected us with 9 new organizations for this season, our hope is that we can diversify the reach of these funds to deepen their impact on our local community.”

- Dave Fields, Snowbird President and General Manager

Throughout the program’s lifetime, Play Forever Wednesdays have raised over $80,000 for participating non-profits, and are set to donate at least an additional $42,000 this season. 

Play Forever Wednesdays

Learn more and view participating organizations.


About Snowbird

Averaging more than 500 inches of annual snowfall per year, Snowbird is North America’s most accessible alpine resort destination, located just 29 miles from Salt Lake City International Airport. Featuring the iconic Aerial Tram with access to 2,500 acres of legendary terrain, Snowbird provides year-round big mountain experiences at the top of Utah. Snowbird is part of POWDR, a family owned and operated adventure lifestyle company. For more information, conditions, events and more, visit

Media Contact: 
Sarah Sherman
Communications Manager
(801) 891-3496

Snowbird Enters Its Third Season of Community Giveback Through Play Forever Wednesdays—