Snowbird Launches Play It Forward Wednesdays to Support Local Community

Snowbird, Utah. – As part of Snowbird’s commitment to Play Forever, the resort is pleased to announce the start of Play It Forward Wednesdays, a give-back event set to take place weekly through Feb. 17 - April 21, 2021. Designed to support and bolster the local community, Snowbird will donate $5 of every ticket sale purchased online or at the ticket window for qualifying dates to participating non-profit organizations.

“The last year has provided a number of new challenges not only for Snowbird, but for our local community,” said Snowbird President and General Manager Dave Fields. “My hope is that Play It Forward Wednesdays will allow us to continue making a positive impact by supporting these local non-profits that do incredible and meaningful work. Whether it’s an environmental initiative right here in Little Cottonwood Canyon, providing access to the outdoors to an underrepresented group or simply providing basic needs to our community, we want to help.”

Play It Forward Wednesdays was developed through Snowbird’s corporate responsibility commitment, Play Forever, which aims to protect the environment and support our community. Last summer, Play Forever expanded to include the Snowbird Play It Forward Fund, established in support of our community successfully navigating challenging times and continuing to thrive for generations to come. Through the Snowbird Play It Forward Fund, each week’s proceeds will go to an organization that is focused upon local relief, environmental initiatives or encourages participation in the outdoors. Guests may also donate directly to the fund without the purchase of a lift ticket. The dates and participating non-profits are:

For more information on Snowbird’s Play It Forward initiative, or to donate to the Snowbird Play It Forward Fund directly, visit: https://www.snowbird.com/play-it-forward/

Averaging more than 500 inches of annual snowfall per year, Snowbird is North America’s most accessible alpine resort destination located just 29 miles from Salt Lake City International Airport. Featuring the iconic Aerial Tram with access to 2,500 acres of legendary terrain, Snowbird provides year-round big mountain experiences at the top of Utah. Snowbird is part of POWDR, a family owned and operated adventure lifestyle company. For media information, please contact Snowbird Communications Manager Sarah Sherman at ssherman@snowbird.com or  801.891.3496 .

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Media Contact:
Sarah Sherman
Communications Manager
801.891.3496 ,   ssherman@snowbird.com

Snowbird Launches Play It Forward Wednesdays to Support Local Community—


02/11/2021

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