Play Forever mobile hero - mountain with snow in fall with hint of colored leaves
Play Forever hero image, Hidden peak in the clouds with a dusting of snow

Play Forever

Play Forever

Community

In it together.

Snowbird supports our communities through financial and in-kind contributions. We also prioritize direct engagement activities within our local community and around our interconnected world.

Investment

The communities surrounding Snowbird are an integral part of what makes this place so special. When COVID-19 struck, Snowbird saw a need for assistance in the surrounding community and worked to help meet it via a $100,000 donation to the Utah Food Bank. Since then, local relief has become a pillar of our Play Forever initiatives, partnering with dozens of trusted local organizations to help make a difference. 

One of the biggest ways Snowbird invests in our community is through Play Forever Wednesdays—Snowbird's weekly give-back program–which donates $5 of every lift ticket sold on qualifying Wednesdays to a local non-profit. In the 2023-24 season, Snowbird partnered with 21 organizations, all of which received a minimum of $2,000. Snowbird has donated over $133,000 to participating non-profits in the program's lifetime. 
 

Play Forever food donations at Snowbird

Access

Snowbird is proud to work with a number of local and national organizations to provide resources and opportunities that increase participation in winter sports and outdoor activities—from adults to children to those with adaptive needs.

One such organization is Wasatch Adaptive Sports (WAS)—which is based out of Snowbird. This non-profit organization was founded by a Snowbird ski instructor in 1977 and provides recreational services to children, adults and veterans with physical and intellectual disabilities, often times at little to no cost.

Additional Snowbird partners that are committed to the Play Forever mentality include Ski Utah’s Discover Winter program, High Fives Foundation, Snowbird Sports Education Foundation and SOS Outreach.

 

Wasatch Adaptive Sports event, The Steve Young Classic, at Snowbird. The Snowbird mascot poses with someone in a sit-ski

Action

Whether it’s organizing the Annual Little Cottonwood Canyon Clean Up Day, participating in Ski Utah’s Discover Winter program, lobbying with our state and local governments or working to protect the Little Cottonwood Canyon watershed, we believe our actions speak louder than words.

Did you know? Snowbird helped start the Ski Conservation Fund in partnership with the National Forest Foundation (NFF). A donation is made to the Ski Conservation Fund for every booked hotel room at Snowbird—a practice now adopted by many ski resorts. Since 2005, the NFF has matched Snowbird's contribution 50 cents to the dollar, resulting in nearly $1.2 million going to organizations doing conservation work on National Forest land. 

Picking up trash in Little Cottonwood Canyon

Awards & Accomplishments

Snowbird has received dozens of state and national awards in environmental sustainability. Snowbird’s ongoing commitment to Play Forever has helped Snowbird become an industry leader in sustainability efforts.