Snowbird & Nokian Tyres Launch Buy A Pass. Plant A Tree. Play Forever.

Snowbird, Utah – Today, Snowbird, home to big mountain experiences at the top of Utah and part of POWDR, together with Snowbird’s official tire partner, Nokian Tyres, reintroduce Buy a Pass. Plant a Tree. Play Forever., an invitation to take environmental action to address the output of carbon emissions.

For every season pass sold, from April 13, 2022 through November 28, 2022, Nokian Tyres and Snowbird are teaming up to plant a tree. Trees will be planted to help mitigate the negative impact of carbon emissions and climate change.

Trees are an incredibly critical part of life on earth, and planting trees will create benefits for people, nature and wildlife for years to come as Snowbird continues to Play Forever. Planting trees is one of the best nature-based solutions to restoring forests, sequestering carbon and mitigating the effects of climate change.

“We are excited and proud to partner with Nokian Tyres on this initiative,” said Snowbird President and General Manager Dave Fields. “Buy a Pass. Plant a Tree. Play Forever. is our commitment to honoring both our passholders and our desire to protect the environment.”   

Play Forever is Snowbird’s commitment to protecting the environment and enabling participation. At its core, it’s about being a responsible and enduring business that enables and inspires the adventure lifestyle for generations to come. Buy a Pass. Plant a Tree. Play Forever., brings to life Nokian Tyres’ commitment to helping save the world’s winters for tomorrow’s generation.

The Buy a Pass. Plant a Tree. Play Forever. initiative is valid on Snowbird’s 2022/23 Summit and Alta-Bird Season Passes, which are available at Early season prices are in effect until September 28, 2022.

Summit Season Pass

The Summit Pass is the best way to experience everything Snowbird has to offer. Unlimited access to Snowbird with no blackout dates and a bevy of amazing benefits.

Alta-Bird Season Pass

Unlock all Little Cottonwood Canyon with unlimited access to Snowbird and Alta. Plus, add an optional Ikon Base Pass benefit.  

About Snowbird

Averaging more than 500 inches of snowfall a year, Snowbird is celebrating 50 years as North America’s most accessible alpine resort destination. Located just 29 miles from Salt Lake City International Airport, Snowbird provides year-round big mountain experiences at the top of Utah through its iconic Aerial Tram and 2,500 acres of legendary terrain. Snowbird is a part of POWDR, a family-owned and operated adventure lifestyle company. For more information, conditions, events and more, visit


Media Contact:
Jerad Giottonini
Snowbird Communications Manager
(801) 891-3496,

Snowbird & Nokian Tyres Launch Buy A Pass. Plant A Tree. Play Forever.—